essentials - Phil Bowell

I'm a Christian, a designer, and a gadget fan who lives in Cheltenham, UK.

This is my blog, a creative outlet to mess around and play with as well as a place that logs my thoughts and inspirations.

Minimalist effect in the maximalist market on Behance ›

Doing some research this afternoon, looking at the bare essential elements needed to communicate a message, I stubbled across this really interesting study into well known brands. Fascinating to see how strong a lot of the brands are when you remove the extra decoration usually found on packaging. Makes you wonder why they add all the extra cruft.