Brand New featured the New Logo and Identity for Dartmouth College designed by Original Champions of Design.
I really like the whole design, from the origins of the type used in the wordmark and the history behind the pine emblem. The execution is really well done and very considered in it’s execution, especially when you consider the number of departments and areas within a college the size of Dartmouth.
I really like the backstory and thinking behind the new logo and identity for Shakespeare’s Globe Theatre. It’s the kind of thinking and execution that branding designers dreams are made of.
I really like the openness and insight into a rebrand of Radpad including the thought process and some of the thinking behind the decisions they made. I wish more companies and designers, and I include myself in this, were more open about these things.
The new Ugmonk Lookbook is out and as ever looks incredible. I’m a bit fan of Jeff and the work he’s done with Ugmonk and it remains one of my biggest inspirations.
This weeks edition of The Week in Links is a small one, but features some great projects. An insight into developing a consistent branding for one of the most recognisable brands and some tips on starting a business. Finishing the edition is a look at the process behind a brilliant personal project. One I would love to do myself one day.
Coffee should always look this good.
When I first saw the new branding for ITV I didn’t like it, or more accurately I didn’t like the type. I did like the implementation and the way that the colours matched the imagery the logo sat on, but the lowercase t felt stretched. I’ve now seen it on tv, and reading through the thinking behind it understand it as documented in this post, I’m starting change my mind a little.
Doing some research this afternoon, looking at the bare essential elements needed to communicate a message, I stubbled across this really interesting study into well known brands. Fascinating to see how strong a lot of the brands are when you remove the extra decoration usually found on packaging. Makes you wonder why they add all the extra cruft.
I’m not quite sure why, but I really like the execution of this identity system. On it’s own the word mark is a bit awkward, but together with the other elements it seems to work. Somehow.
Really, really nice piece of work for a hotel in Tel Aviv. I really dig the clean look of the overall piece mixed with the quirky numbering for each floor.