I'm a Christian, a designer, and a gadget fan who lives in Cheltenham, UK.

This is my blog, a creative outlet to mess around and play with as well as a place that logs my thoughts and inspirations.

App Store 2.0

News broke last night of some changes to the App Store. Chief among them was the avail­ab­il­ity of sub­scrip­tion pri­cing to all types of apps. Many people seem to see it as a pos­it­ive for developers, and I agree to some extent, but it all depends how those sub­scrip­tions will be used.
This quote from The Verge’s cov­er­age of the news is exactly what I’m con­cerned about.

Tsid­don says his com­pany makes around $10 mil­lion a year from its premi­um apps, which are sold for a one-time pur­chase fee of $3.99 or $4.99. Lightricks has sold 8 mil­lion app down­loads to date. Tsid­don hasn’t fully com­mit­ted to a sub­scrip­tion mod­el yet, only say­ing that he’s “excited to exper­i­ment with the busi­ness mod­el,” but based on back-of-the-envel­ope math he believes if his com­pany saw 4 mil­lion down­loads while char­ging a $4 monthly sub­scrip­tion fee, he could make 10 times his cur­rent annu­al revenue. 

If developers start to shift to pri­cing like this, I and many oth­ers, will stop using their apps. I simply can not afford, and even if I could I would not be able to jus­ti­fy, pay­ing $4 a month to use an app. Espe­cially when it’s mul­ti­plied by the 12 inde­pend­ent apps on my iPhone homescreen. That’s not sustainable.