I'm a Christian, a designer, and a gadget fan who lives in Cheltenham, UK.

This is my blog, a creative outlet to mess around and play with as well as a place that logs my thoughts and inspirations.

Minimalist effect in the maximalist market on Behance

Doing some research this after­noon, look­ing at the bare essen­tial ele­ments needed to com­mu­nic­ate a mes­sage, I stubbled across this really inter­est­ing study into well known brands. Fas­cin­at­ing to see how strong a lot of the brands are when you remove the extra dec­or­a­tion usu­ally found on pack­aging. Makes you won­der why they add all the extra cruft.