I'm a Christian, a designer, and a gadget fan who lives in Cheltenham, UK.

This is my blog, a creative outlet to mess around and play with as well as a place that logs my thoughts and inspirations.

Minimalist effect in the maximalist market on Behance

Doing some research this after­noon, look­ing at the bare essen­tial ele­ments need­ed to com­mu­ni­cate a mes­sage, I stub­bled across this real­ly inter­est­ing study into well known brands. Fas­ci­nat­ing to see how strong a lot of the brands are when you remove the extra dec­o­ra­tion usu­al­ly found on pack­ag­ing. Makes you won­der why they add all the extra cruft.