When I first saw the new branding for ITV I didn’t like it, or more accurately I didn’t like the type. I did like the implementation and the way that the colours matched the imagery the logo sat on, but the lowercase t felt stretched. I’ve now seen it on tv, and reading through the thinking behind it understand it as documented in this post, I’m starting change my mind a little.
I'm a Christian, a designer, and a gadget fan who lives in Cheltenham, UK.
This is my blog, a creative outlet to mess around and play with as well as a place that logs my thoughts and inspirations.