I'm a Christian, a designer, and a gadget fan who lives in Cheltenham, UK.

This is my blog, a creative outlet to mess around and play with as well as a place that logs my thoughts and inspirations.

Itv branding development

When I first saw the new brand­ing for ITV I did­n’t like it, or more accur­ately I did­n’t like the type. I did like the imple­ment­a­tion and the way that the col­ours matched the imagery the logo sat on, but the lower­case t felt stretched. I’ve now seen it on tv, and read­ing through the think­ing behind it under­stand it as doc­u­mented in this post, I’m start­ing change my mind a little.

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