iPhone 5 in my hand, this talk of micron-pre­ci­sion, fine watch crafts­man­ship, and the com­put­er­ized selec­tion of best-match inlays sounds not the least bit bull­shit­ty or blus­tery. It sim­ply sounds like an expla­na­tion of the lev­el of obses­sion that it takes to cre­ate a mass-pro­duced device that feels this, well, nice.

Of course it’s a dis­ap­point­ment the iPhone 5. Sure sounds like one.