I'm a Christian, a designer, and a gadget fan who lives in Cheltenham, UK.

This is my blog, a creative outlet to mess around and play with as well as a place that logs my thoughts and inspirations.

London Olympics

Ok, I’ve been inspired to take a break from work and blog some­thing today. What was the cause of this sud­den moment of inspi­ra­tion that has dragged me away I hear you cry! Well, in case you weren’t aware, Lon­don is host­ing the Olympics in 2012 and today they announced the logo.
First a bit of background.
On com­ment­ing about the brand, Lord Sebastien Coe said

It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spir­it to inspire every­one and reach out to young peo­ple around the world.
It is an invi­ta­tion to take part and be involved.

The may­or of Lon­don, Ken Liv­ing­stone added

The new Olympic brand draws on what Lon­don has become — the world’s most for­ward-look­ing and inter­na­tion­al city.

And then lord Coe summed it up.

This is the vision at the very heart of our brand

So, let’s take a look at this vision. From the BBC arti­cle we can tell the logo need­ed to be: Invit­ing; inspire every­one; reach out to young peo­ple around the world; demon­strate what Lon­don has become and define the venues we build and the games we hold. So let’s have a look at these.
Invit­ing — As far as I can tell the logo needs to be warm, pleas­ant to look at, some­thing that brings peo­ple togeth­er and involves peo­ple in the games.
Inspir­ing — Some­thing that brings hope, some­thing that is going to make peo­ple want to be involved in it.
Reach out to the young — That means they need to iden­ti­fy with it, it needs to be some­thing that can be famil­iar, remem­bered and cre­ate interest.
Be Lon­don — Believe it or not Lon­don has a boom­ing design indus­try, it’s diverse, the logo needs to show this, and sim­ple style will do it.
Define venues — The venues are large­ly going to be new, this means they will be con­tem­po­rary, styl­ish, sleek and up to date.
With that in mind, let’s look at the Lon­don logo.
The logo for the London Olympics.
Now the ques­tion is does it fit with those “cri­te­ria”?
Hon­est­ly, I don’t under­stand how it does, or how it was even allowed to be cre­at­ed. If the Olympic com­mit­tee wants to do the above with their logo/brand they need to quick­ly revise their design and come up with some­thing that does­n’t look like a 4 year old drew it!
Out of inter­est I looked at some recent and forth­com­ing logos for the Olympic games. I found Athens and Beijing.
The Athens and Beijing Olympic logos.
Now I’m not say­ing these are stun­ning pieces of design, but for me they cap­ture the feel of the coun­tries and cer­tain­ly as I see it, cap­ture some of the essence of their nations. Athens, just looks sum­mery, hot and relaxed, whilst Bei­jing has that ori­en­tal feel to it, exact­ly what you expect and want to see. For me though, the one that real­ly works and I real­ly like, is the logo for the 2016 Chica­go Olympics. It’s just down­right styl­ish, cap­tures the com­mu­ni­ty of the Olympics that comes with pass­ing the flame from nation to nation and it just works so well.
The 2016 Chicago Olympics logo (london needs to take note!).
In all hon­esty, I don’t under­stand the Lon­don logo, I don’t like it, it hurts my eyes and it just does­n’t sum up or rep­re­sent whatthey were try­ing to say, nor does it rep­re­sent the UK and London.

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