I'm a Christian, a designer, and a gadget fan who lives in Cheltenham, UK.

This is my blog, a creative outlet to mess around and play with as well as a place that logs my thoughts and inspirations.


Recent­ly I have been hear­ing, read­ing and see­ing a lot of stuff about using our gifts for God. It was in a part of our talk at CU on Tues­day, I’ve read posts on blogs about it, and it’s real­ly mak­ing me think par­tic­u­lar­ly with the end of Uni approach­ing fast!
I’m a visu­al per­son, I’ve always been a visu­al per­son, it’s what I do. Now, I firm­ly believe that my cre­ative tal­ents are a gift from God and I want to use them to glo­ri­fy him. In my two and a bit years at Uni I have been heav­i­ly involved in pub­lic­i­ty and graph­ics for the CU, which I’ve real­ly enjoyed. It’s some­thing I would like to do in the future, for church­es and organ­i­sa­tions. So with the end of Uni com­ing quick it’s time for me to start think­ing about what I can do next. I’ve start­ed to look at stu­dios and such, but not know­ing where I’m going to be makes it extra hard. The one thing I’m real­ly start­ing to con­firm is that I want to work some­where which will allow me to use my tal­ents and skills for the ben­e­fit of the Church.
Some­thing which I believe strong­ly in is that Church­es and Chris­t­ian organ­i­sa­tion real­ly need to have a strong visu­al iden­ti­ty and this is some­thing I want to work on and help church­es cre­ate. But why do I think it’s so impor­tant? I think it’s so impor­tant for a church to have a strong visu­al iden­ti­ty as it allows peo­ple out­side the church gen­er­ate a link with it. Brands and iden­ti­ties are all over the place, peo­ple are used to see­ing strong brands, and if they see a church that has a strong brand it helps them to realise that the church and every­thing it stands for is rel­e­vant today. If peo­ple see the ama­teur­ish home made brand­ings most church­es have these days, they are less like­ly to take any notice of it. It instant­ly makes that church out of touch with soci­ety, at least in their minds. But if they see a well thought out pol­ished iden­ti­ty that brings with it a cer­tain lev­el of cred­i­bil­i­ty, they are far more like­ly to be open to the mes­sage that church is bringing.
I’m start­ing to go off top­ic now, or am I? This is a part of my gift­ings, cre­at­ing visu­al iden­tites is a part of what I do, and if I can use that and cou­ple it with the church and Matthew 28 then all the bet­ter. The church is all about mak­ing the Gospel acces­si­ble to peo­ple who don’t hear it, and start­ing with a strong ID for your church is only going to help that accesibility.

2 responses

  1. Phil, Great post. I agree with your point about church­es need­ing a strong visu­al iden­ti­ty. To us Chris­tians we may not notice this as much because we to church to com­mune with God and oth­er believ­ers, while those who are not Chris­tians know noth­ing of this so they look at the out­ward appear­ance. We need to rec­og­nize this as the Church, not to say that we are “trick­ing” them to come to church, but make it more appeal­ing to them.

  2. Ah, the age old we will be trick­ing them into com­ing, I have heard many peo­ple say this when I’ve brought up this issue. What I think peo­ple lose sight of, is that when some­one says we need to cre­ate a brand/identity, they instant­ly assume these are God­less things or that you are try­ing to remove God from the Church, when all you are try­ing to do is make Him more accessible

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