I just came across this art­icle and found it very inter­est­ing. I agree with it. I think its very import­ant that a church has a good strong iden­tity. If it is pro­mot­ing a event and the pro­mo­tionaly mater­i­al is strong and up to date it will amke it seem much more cred­ible and rel­ev­ant. After all it is all about pread­ing the gos­pel and mak­ing it access­ible to people, if good design and a strong iden­tity can improve this aspect then people should embrace it and try and use it.