I just came across this arti­cle and found it very inter­est­ing. I agree with it. I think its very impor­tant that a church has a good strong iden­ti­ty. If it is pro­mot­ing a event and the pro­mo­tion­aly mate­r­i­al is strong and up to date it will amke it seem much more cred­i­ble and rel­e­vant. After all it is all about pread­ing the gospel and mak­ing it acces­si­ble to peo­ple, if good design and a strong iden­ti­ty can improve this aspect then peo­ple should embrace it and try and use it.