We live in a world so lost in what it con­sumes that many people find them­selves con­tinu­ally try­ing to define who they are by the stuff they own. Some­thing so deftly summed up by Shawn in his post:

Instead, look at how he (or she) treats his fam­ily. What is his char­ac­ter like? Look at his rela­tion­ships and his beliefs and how he spends his time. These things — the meta­phys­ical, the intan­gible — they are the true exten­sion of the soul.

Very inter­est­ing art­icle about the way Inform­a­tion Archi­tects settled on the price for iA Writer on the Mac, the think­ing behind it and the value they place on the product they have cre­ated. In fact its more than just an art­icle about pri­cing, it’s an art­icle about value. The value you place on your work and how you com­mu­nic­ate to the people buy­ing it, be it a ser­vice or product is very import­ant, under­stand­ing that is the first step in get­ting your valu­ation right.

The com­plaint comes from the fact that a lot of us are sick of the friend or acquaint­ance who gives us less than their full atten­tion. The com­plaint also comes because we’re start­ing to get tired of being that per­son ourselves. Espe­cially when we see the cost is has on our rela­tion­ships with those we care for the most.

Focus isn’t just about doing things. It’s about mak­ing sure it’s on the people it should be.