WHAT’S WANTED v WHAT’S NEEDED by Dave Trott

I can’t tell you how much I struggle with the notion of supplying a client with a few options for them to see. They invariably pick the one that’s weakest. Maybe it’s that perceived lack of gumption that stops me doing saying something a long these lines:

“I don’t think you understand how this works, Steve.
I don’t do options. I will solve the problem, and you will pay me. It’s up to you whether or not you use my solution, that’s your choice. But I don’t do options.
I will give you my solution, and you will pay me. That’s how it works.”

(Via David Airey.)