Are We Using Geofencing Wrong? — The Brooks Review

When Apple announced their reminders app, and a new API, that allows geofencing in iOS, I was pretty pumped. To be able to schedule a task to alert you the moment you enter or leave a location seemed pretty cool. But, as with many things, the demo proved to be much cooler than the actual real world use case.

Ben’s not alone with this feeling. I was excited when Geofencing was released, I always forget stuff at the supermarket so the notion of being reminded when I arrived to buy something sounded great. In practise not so much.

Since Instapaper with background update locations launched I’ve been putting it to use on my iPhone. It’s brilliant and I already want more developers to implement something similar (hint, hint Instacast). It feels like this is such an obvious thing to do that I’m baffled no one thought of it sooner. It feels like this kind of thing is what Apple created the Geofences for.